I’m Alicia White, a strategist who turns research into clarity, and clarity into action.

Customer Research

Interviews, insight synthesis, and behavioral mapping that reveal what customers truly need.

Journey Strategy

End-to-end journey mapping and persona development that guide clear experience decisions.

Messaging & Positioning

Collaborative frameworks that turn complex offerings into clear, confident narratives.

Workshop Facilitation

Alignment sessions that help teams get clarity, build consensus, and move forward faster.

Strategic Storytelling

Presentations, playbooks, and storytelling that make data meaningful and strategy stick.

AI-Assisted Insight

Using tools like IX Hello, ChatGPT, and Claude to enhance research, synthesis, and ideation.